an idea · from the boss
Your boss had six ideas before lunch.
Sales had three after a call. A customer had one. They’re all in your inbox, and none of them is the story.
Stop posting.Start telling a story.
Every idea anyone hands you, checked against the brand, decided faster, and planned across your channels — current for as long as the story runs.
The gridOct – Jan
LinkedIn
Email
Blog
Events
Storyline · the fall launch · Tue 6 Oct →
an idea · from sales
Two ideas. Same audience. Same Tuesday.
Nothing warned you, because nothing was looking.
an idea · from a customer
The AI wrote it in the voice of nobody in particular.
Not because you prompted it badly — because it had nothing to check against.
On-brand
The brand’s foundation.
Voice, audience, pillars, channels — written down, in the brand’s words, through a conversation. It offers a guess from what the brand already has; you react; it says how sure it is.
The foundationAlpine Supply Co.
Alpine Supply Co.
What the brand sounds likeClear picture
Who you’re talking toClear picture
What you’re trying to sayBest guess — worth a look
Where it goes outClear picture
ideas@alpinesupply.gatefold.ai
On-brand
Checked against the brand.
Not better prompts, a better anchor. Every idea, every storyline, every plan is checked against the foundation.
A plan, asked for twice
Asked without a foundation
on the shelf
Checked against the brand
Direct, but not fussy.
Warm, but not sentimental.
Practical, but not technical.
fits
Decided
Every idea, in one place — and which ones belong.
From the boss, from sales, from a customer, from a site you saw at eleven at night. Ideas go in — by the +, by email to an address you hand out, by a link with no login — and each is weighed against the foundation and the storylines, so you can see which fit, which don’t, and say why to the person who had it.
The Inbox5 ideas
Pricing tease
fitsCase call recap
fitsHow-to ask
closeA site at eleven at night
on the shelfHiring post
fitsDecided
Ideas become storylines.
A storyline is the story over months: the ideas that belong, in an order that makes sense, with the reasons. Two things landing on the same audience the same week show up before they happen.
StorylineOct – Jan
the fall launch
The reasons, in order · starts Tue 6 Oct
Current
The grid, and the handoff.
Every channel, every month, one view: what’s planned, what’s thin, what collides. When a campaign goes to a designer, an agency or a colleague, it goes as a printout — with the brand’s mark on it and the address for ideas at the foot. Open your marketing and see everything.
Alpine Supply Co.October – January
LinkedIn
Email
Blog
Events
Storyline · the fall launch · Tue 6 Oct →
ideas@alpinesupply.gatefold.ai
Current
What landed.
Mark what worked. The next plan reads it back. The foundation moves with the brand, the grid moves with the foundation.
This weekMon 5 – Fri 9 Oct
Mon 5 Oct↑
Tue 6 Oct↑
Wed 7 Oct→
Thu 8 Oct↑
Fri 9 Oct→
What it doesn’t do.
It doesn’t write your posts. It doesn’t post them, either, or connect to the tools you post with — you already have those. It doesn’t measure ROI or tell you which post made a sale; you tell it what landed, and it takes your word for it.
It keeps the ideas, holds the story, and shows it. That’s the job.
See one. Here’s a foundation and a grid for a company that doesn’t exist. → An example
This is a beta, and it’s deliberately small.
People are let in a few at a time, so the first ones get looked after properly.