Stop posting. Start telling a story.

For people who run their own salon, shop, studio or local business and post for it themselves.

People see your work. Let them meet the person behind it. Gatefold is your content planning partner.

Join the waitlist
  • Mechanic working on an engine in an auto repair shop
  • Mechanic changing a car wheel in a repair shop
  • Mechanic checking a car engine under the open hood
  • Stylist cutting a client's wet hair in a salon
  • Close-up of a hairdresser's scissors and comb mid-cut
  • Barber cutting a client's hair in a brick-walled barbershop
  • Barista pulling an espresso shot at a café machine
  • Barista frothing milk behind the café counter
  • Florist arranging bouquets at her flower stall
  • Baker kneading dough on a wooden table
  • Close-up of a baker's hands shaping dough
  • Potter shaping a vase on a wheel in his studio

Before: the work.

After: the story behind it.

Your month of posts, about the person behind the work.

That's a storyline: one thread that runs through your month, so each post builds on the one before.

You bring the ideas. Gatefold helps you plan them. You make every call.

  1. Drop in your ideas.

    Type a thought or paste a link. Gatefold checks each idea against what you want people to know about your business, suggests which storyline it fits, and flags the ones you already have. You confirm or skip.

    When you start, you answer a few short questions about your business: the customer you want to reach, what you want them to come in for, and a post you've already written. Every idea is checked against those answers.

  2. Plan your month.

    Pick the ideas you like. Gatefold puts them in order as one storyline, with a reason for each. Move anything you want.

  3. Lock it in.

    Locking sets your plan for the month, so it stays put while you work through your posts.

    Then each post starts as a first draft, based on a post you shared when you set up. Change what you like, add your own photos, then approve it.

What you get each month

  • A storyline: one thread that ties the month together.
  • Your ideas in order, each with a short reason it's there.
  • A month grid you can take in at a glance.
  • A first draft of each post, ready for you to edit and approve.
A sample month. One storyline, "Behind the work", runs through October, from why you opened to what's next for the shop.

We’re in a small beta and letting people in a few at a time.

Join the waitlist
Gatefold · Stop posting. Start telling a story.