Stop posting. Start telling a story.

For salespeople and real estate agents whose buyers look them up before the call.

You talk to buyers every day. What's missing is a plan for what to post.

Save my spot

Four ideas from your week with buyers. One story.

  • Sales rep in a headset on a call at her laptop

    IDEA 1

    What a buyer asked me this week

  • Real estate agent talking with a young couple inside a home

    IDEA 2

    The question behind the question

  • Senior salesperson on a phone call at his office desk

    IDEA 3

    What I learned in the field

  • Real estate agent handing house keys to a buyer in front of a sold sign

    IDEA 4

    How I would do it again

That's a storyline: one thread that runs through your month, so each post builds on the one before.

You bring the ideas. Gatefold helps you plan them. You make every call.

  1. Drop in your ideas.

    Type a thought or paste a link. Gatefold checks each idea against what you want to be known for, suggests which storyline it fits, and flags the ones you already have. You confirm or skip.

    When you start, you answer a few short questions: the buyers or clients you want to reach, what you want to be known for, what you sell, and a post you've already written. Every idea is checked against those answers.

  2. Plan your month.

    Pick the ideas you like. Gatefold puts them in order as one storyline, with a reason for each. Move anything you want.

  3. Lock it in.

    Locking sets your plan for the month, so it stays put while you work through your posts.

    Then each post starts as a first draft, based on a post you shared when you set up. Change what you like, add your own photos, then approve it.

  • Drop in ideas between calls and showings. Plan the month when you're ready.

What you get each month

  • A storyline: one thread that ties the month together.
  • Your ideas in order, each with a short reason it's there.
  • A month grid you can take in at a glance.
  • A first draft of each post, ready for you to edit and approve.
A sample month. One storyline, "A week in the field", runs through October, from a buyer's question to what you'd do differently.

We’re in a small beta and letting people in a few at a time.

Save my spot
Gatefold · Stop posting. Start telling a story.