How it works
First, the foundation.
It starts with what you told us.
The first thing you see is its read from three answers — not a blank screen, not a form. Saved as you go; stop and come back whenever; change any part of it later.
Here’s what I have so far, from your three answers.
I’m fairly sure. One more answer would settle it.
Bring what the brand already has — or don’t.
The website, a few posts, a deck, old emails, a logo. It reads them and comes back with a first read: what the brand sounds like, in three lines, with the quotes it took them from. Entirely optional. Most people start cold, and it asks instead.
The brand sounds like this.
Direct, but not fussy.
Warm, but not sentimental.
Practical, but not technical.
I’m fairly sure. One more answer would settle it.
It guesses; you react.
Who you’re talking to. What the brand sounds like. What you’re trying to say. For each one it offers a guess and you tap: that’s right, close, not that. It says how sure it is, and what would make it surer. Nothing is accepted quietly.
I’m fairly sure. One more answer would settle it.
Where it goes out, and the look.
Which channels the brand runs, which are yours to post on, how often, whether there’s money behind any. Then a logo and two colors — for the foundation page and the printouts, nothing else.
You get a foundation.
One page. What the brand sounds like, who you’re talking to, what you’re trying to say, where it goes out — with the brand’s logo on it. Confirm it block by block. Yours to download, and to change whenever the brand changes.
Alpine Supply Co.
ideas@alpinesupply.gatefold.ai
Then, the story.
Everything comes in through one door.
Ideas arrive from everywhere — a text from the boss, sales after a call, a customer, a page you saw at eleven at night. Put them in from your phone with one tap, or, when it’s live, give people the address: anything sent to ideas@yourbrand.gatefold.ai lands in the Inbox, no login. Before you look, Gatefold has read each one against the foundation and said what it is, where it belongs, and how well it fits. You decide with one swipe.
The ones that belong become storylines.
A storyline is the story over months — ideas that fit, in an order that makes sense, with the reasons. Ask for one and Gatefold proposes it; you reorder. Then it lands on the grid — every channel, every month, one view — and the grid prints, with the brand’s mark on it, for whoever executes it.
the fall launch
The reasons, in order · starts Tue 6 Oct
What landed.
When something goes out, mark it. Every Monday there’s one email: what arrived and from whom, what goes out this week, what’s thin, what’s on the shelf that would fit. The next plan starts from what you marked.
This week
The foundation moves with the brand — change any part of it, whenever. Every idea is checked against it. The grid shows the whole arc. Current, decided, on-brand, for as long as the story runs.